By now, you probably already know how important video content is when it comes to building your business. If you don't, you'll know by the time you finish reading this!
Video content marketing is not only great for helping you to crack the many algorithms that social media has bestowed upon us (*insert eye-roll here*), but video is absolutely amazing for helping you to connect with your audience and establish your expertise. You could write and write all day, but having your audience see your face, body language, expressions and hear your voice will beat that every time. Not to mention, you can connect a lot quicker with video!
There may be a lot of things that may hinder you from getting some video content up; one of which is not knowing what to talk about on camera. I'm going to share 10 ideas that can help you get some content up through live video, whether it's on Facebook, Instagram, etc.
Behind The Scenes: Take your audience behind the scenes of your business. It doesn't have to be fancy, just go live and show your life as a business owner.
Live Q&A: Invite your audience to ask you quick questions. Set the tone from the beginning and let them know what the main topic will be, i.e. business, getting to know you, relationships, etc.
What You Offer: Hop on a live stream and discuss what it is that you do and what you offer. You can talk about anything new or upcoming in your business.
Tutorials & How-Tos: Go live and show them how it's done! This can be makeup tutorials, wardrobe styling videos, and if you are a service-based business, point your camera towards your laptop and talk about how to use a certain service that you provide.
Events: If you are at an event, share it with your audience. Let them in on the excitement.
# Tips on...: Choose a topic that is relevant to your business and develop a short list of 3-5 tips on how to do something. Examples: 3 Tips on Gaining More Followers, 5 Tips On Saving Money When Shopping, 4 Tips On Booking Cheaper Travel, etc. These teachable moments will definitely help to showcase what you know.
GRWM (Get Ready With Me): Quick chit-chats with your audience while you're getting ready to head out are always fun and it shows your human side, rather than just business.
Story Time: Go live and share a story. Remember, stories sell! Plus, audiences seem to love stories a lot.
Review a Product or Service: Choose something that you've used and share what you liked or didn't like about it.
On The Go: Take your audience with you if you're going shopping, or maybe out with friends. Based on your niche, make it fun for your specific audience.
Also, here are some quick success tips for going live:
- Let your audience know ahead of time that you're going live.
- Be excited! Your audience will engage more if they see your passion.
- Be authentic. Being yourself is so important when building trust.
- Have notes! Have your thought organized before you go live so that you are confident and focused.